Thursday 12 November, 9am AEDT. Launch times around the world:

Australia + NZ (Thu 12 Nov)
Melbourne, Sydney, Canberra, Hobart 9:00am
Adelaide 8:30am
Brisbane 8:00am
Darwin 7:30am
Perth 6:00am
New Zealand 11:00am

Europe (Wed 11 Nov)
UK + Ireland 10:00pm
Paris, Berlin, Zurich, Copenhagen 11:00pm

US + Canada (Wed 11 Nov)
Eastern 5:00pm
Central 4:00pm
Mountain 3:00pm
Pacific 2:00pm

Everything is at least 30% off, with selected styles up to 50% off.

You don’t need a code — everything will be automatically discounted.

Due to the influx of orders in such a short period of time, our dispatch times from our warehouse can be expected to be delayed up to 7 days after your order has been placed. Once your order is packed and dispatched you will receive an email with your tracking information.

We are doing everything we possibly can to ensure this won't happen. Unfortunately, sometimes it's impossible to avoid when there’s thousands of orders coming in at the same time. If an item in your order is no longer available, we’ll email you and you can choose a swap, store credit or a full refund for that item.

You are more than welcome to return items purchased during our Black Friday Sale in exchange for a store credit. The value of the credit will be for the price you paid during the sale. We do not offer exchanges unless you have purchased Free Returns & Package Protection.

Spend $170 and we’ll add a free cap. Spend $270 and you’ll get a leather belt as well. These free items are extremely limited and are only available while stock lasts. Once they are gone, the offer will no longer be available.

Absolutely! Items will have to be shipped back at the customer’s expense. Once we receive the returned items, we will issue a store credit, allowing you to easily exchange for the correct sizing.

Simply place an order in the first hour of the sale between 9am and 10am AEDT on Thursday November 12 and you’re in the draw to win the new iPhone 18 Pro or get your order refunded. We’ll never ask winners for payment details.